How To Explain "Efficiency"

The word "efficiency" is thrown around a lot in B2B marketing. We generally know what it means, but it doesn't explain HOW a product specifically helps or WHAT the benefit actually is. That's why I like this homepage section from Greenlite. Instead of saying their product will make investigators more efficient, they say: "Greenlite handles L1 work that is slowing down your team" They then highlight specific repetitive jobs that their AI will eliminate for financial crime investigators. The benefit? Investigators can "focus on real risks and proactive compliance.”