Greenly Gets Specific With Their Ads

It’s pretty rare that I see a LinkedIn ad with clear positioning. But this example from Greenly is great. Here are four things I like: • They’re clear about their category → Carbon Management Platform • They explain the product’s features, capabilities, and benefits • They pick a target segment → SMBs with < 50 employees • Because they’re specific about their target segment they can highlight a specific pricing plan What’s missing: • Clear competitive differentiation. The only thing they say is “highly competitive platform.” • They aren’t telling me much about the problem they solve. Take a look and let me know what you think!