Headings Do The Heavy Lifting

Don’t waste your headers on something obvious like “Why choose us over the competition.” Most people on your website are skimming, so your headings need to communicate the most important points quickly. This section on Buy Me a Coffee’s website gets straight to the point, highlighting their primary differentiator right in the header. The reader naturally understands that this section is focus on their differentiators, with 5 other unique reasons why you should choose them over alternatives like Patreon. → Check out Buy Me a Coffee’s homepage