Help Buyers Make the Best Choice — BELLA+CANVAS

This has to be one of my favorite competitive comparison pages. Why? Because it focuses on enabling buyers to make the best choice. BELLA+CANVAS, a t-shirt company, doesn’t mention a specific competitor. Instead, they educate buyers on some of the key differentiators that make their shirts better than “the majority of other t-shirt manufacturers out there.” • Side-Seamed vs Tubular • Automated vs Hand Cutting • Airlume vs Ring-Spun vs C.O.E. • Pre-Shrunk Fabric vs Regular • Eco-Friendly vs Dirty Manufacturing Their US vs THEM video series strikes the perfect balance between helping buyers and influencing their purchasing criteria. Check it out