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Topic
PositioningCompetitiveOld Way / New Way
Type
Section
Description
Cyfirma takes an interesting approach to differentiation on this part of its homepage. While it’s text-heavy, we think it effectively captures the challenges faced by Cyfirma’s target audience without their software and how those challenges would be solved with it. This is an unconventional way of presenting the “old way vs. new way” for highly technical industries.
Section Screenshot: