How to Help Buyers Unlearn

In product marketing, you often need to help customers unlearn the old way of doing things. Heck, you sometimes need to do it yourself. Here's a great social post example from Alex at UserEvidence that gives a real example of how difficult it can be to overcome user inertia. Even better, Alex is able to turn a genuine personal story into a hard-hitting use case demo. This is the type of product marketing we need more of.