How to Remove Uncertainty

What's the purpose of a "how it works" section? It's a FUD remover. A good HIW section gives buyers more confidence around how your product will deliver on your value prop. And despite what you might think — they don't need to be flashy. Just clear. Take this example from Portal. It clearly shows freelancers how they’ll go from proposal to getting paid in just five steps. By the end, there’s no confusion. You know exactly what you’re getting and how it works.