When Demo and Copy Collide

As I read Maybe's website copy, I actually felt like I was experiencing the product. And it was all thanks to icons. I've never seen this before. Throughout the homepage, features are explained using icon-rich text that mirrors the real product experience. From tracking accounts, to managing budgets, to logging transactions, you don’t just read it... you feel it. For a product that spans everything from crypto to groceries, this blend of visuals and copy makes it feel approachable, personal, and refreshingly unique.