No Fluff “How-To’s”

Short and practical “how-to’s” are a great way to showcase product use cases and value. Here's an example from Wynter's founder. Peep tackles a common marketing problem — finding your ICP. But he doesn't try to say that Wynter solves the entire problem for you. His post walks through a practical step-by-step process with Wynter only entering the picture in step 5. The reason the post did so well was that the content was actually valuable to marketers trying find their ICP. It works well for Wynter because it makes their product a key part of the process.