Ikea for Gaming Geeks

What’s one thing IKEA does better than any other furniture store? They give you design inspiration. In other words — they make it easier to buy their products. Throughout any IKEA store you’ll see room displays showing dozens of their products in context. On their website, they have a “Store who you are” section with dedicated pages for each of their buyer personas. Each page includes a curated list of products for that persona. For example, Javier the gaming geek transformed his entire living room into the ultimate gaming space. IKEA lists the products he used at the bottom of the page. Check out IKEA’s “Storage Story” page