Building Productive PMM - I share practical advice, templates, and inspiration for founding product marketers.
Everyone. Find 18 minutes and watch this short film from Klue. It’s the best piece of content marketing I’ve seen. Period. I love it for two reasons: 1️⃣ (and this one appeals to the product marketer in me) It does an awesome job explaining the problem that a CI professional (and Klue’s product) can help solve. It also addresses a real objection or hurdle that many CI folks face, which is getting sales to work with them. Overall, it’s a fun and entertaining way to bring awareness to a problem (and solution). 2️⃣ It’s just good stuff! I mean, it’s really funny, keeps you engaged with a solid story, and actually makes you feel for the characters — all of which are members of the Klue team. This team is absolutely crushing the content game. I honestly can’t think of a company doing it better. A huge kudos to you all 👏 Grab your 🍿 and enjoy → http://klue.com/klueless PS. Grayson please make this a series 🙏