Buttons are Back

It’s easier to stand out when you’re the “anti-something.” That’s exactly what Clicks does in this bold launch video. In a world of touchscreens, they declare “Buttons are Back.” The tagline hits hard, and the up-close product shots made me want to reach out and touch their keyboard. Plus, they back it up with strong social proof. It's clear Clicks isn’t for everyone. But those who get it, love it.