Jobs to Be Done (JTBD) is a framework that focuses on understanding the underlying needs and motivations of customers by identifying the "jobs" they want to accomplish.
JTBD emphasizes the tasks or goals that customers are trying to achieve in specific contexts.
This template gives you everything you need to conduct your first JTBD interview!
This template was created by Brian Rhea. I help startups implement Jobs to Be Done. Follow me on LinkedIn for tips and guides, or visit brianrhea.com to learn more.
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Jobs To Be Done Interview Guide
Jobs to Be Done (JTBD) is a framework that focuses on understanding the underlying needs and motivations of customers by identifying the "jobs" they want to accomplish. JTBD emphasizes the tasks or goals that customers are trying to achieve in specific contexts. This template gives you everything you need to conduct your first JTBD interview!