Keep a Consistent Launch Drumbeat

Here’s a great way to follow up your launch announcement. Too many launches make a big splash on launch day, followed by complete silence. You ideally want a consistent drumbeat where your product remains top-of-mind for your audience days and weeks after launch. One great example of this is from Passionfroot, a new platform for creators to manage their sponsorships and find potential advertisers. They launched their “Discover” feature over a week ago and have been doing an awesome job of continuing to talk about it on LinkedIn. One example: they created a simple graphic that showcased some of the positive feedback they received from customers. A simple way to not only keep their launch relevant, but show social proof of their ICP gushing over the new feature. Take a look