Campaign Example

Getting people to think about colon cancer screening is hard enough. Try convincing them to take an at-home test. That’s why ColoGuard needs to make their product seem simple and easy. I love this commercial with Dak Prescott for a few reasons: 1. It’s funny — making the topic of colon cancer screening less serious or scary. 2. It clearly demonstrates how simple their product is to use. 3. It makes the process of at-home screening look easy. A great example of how to make an uncomfortable product, more approachable. → Watch the full video