KOA Keeps it Simple

I love the simplicity of this release email from the KOA Camping App. Knowing that their target audience likely includes a broad range of ages, they need messaging and visuals that are easy to understand. It starts with a simple description that clearly explains the value of their new features: Need a campsite with a hot tub after a long day on the road? Need mini golf and a cabin for the kids? The new app makes finding the perfect campground easy. It then highlights three new features, each with a big image and simple description. Nothing fancy, but super clear and actionable for users. That’s often all it takes. Read the full email here