These days anything that could build pipeline is fair game. Here are 40+ GTM plays to reach and influence your target customers ⤵ There might have been a time when marketing generated pipeline and sales closed it. But that’s not the world we live in now. Marketing, sales, CS, product, and even ops all play a role in building pipeline. There might've been a time when marketing could be spray-and-pray — hoping it reached the right people (#MQLs). But that's also not the world we live in now. We can’t convince the CEO or Board to fund broad-based brand awareness when we’re behind on pipeline goals. The magic happens when we *combine* these plays in coordinated campaigns aimed at our *best* target customers. (And that won't happen if we're stuck with MQL targets and channel-specific attribution fights 😉) #marketing #abx #icp
No alternative text description for this image