Letting PMMs get behind the wheel

Our interactive demo is a big part of this launch. Over the last two days alone, over 400 PMMs were able to step inside the Jetpack and get a feel for what it'll be like to actually use — before buying. In all of the emails to our waitlist or newsletter, the link to "take a tour" is right there next to "sign up now." Same goes for our landing page. And with Navattic we can create dedicated links for our emails and get notified whenever someone views them. It's awesome to see a demo notification come through, followed right after by a purchase confirmation. It makes for a messy inbox, but it's super motivating to see, which goes a long way during launch week.