There's a new data enrichment tool in town (and it's much easier to use than Clay). > It's called Freckle (freckle.io) Essentially it is a data enrichment and research tool that strips away the complexity and provides ready-made templates for common tasks, so you can enrich data and conduct research without extra integrations or steep learning curves. I love Clay and still use it daily, but many people have shared that it can feel overly complex, requiring you to understand complicated workflows or set up endless integrations. Freckle (freckle.io) makes it easy with templatised actions and pre-selected data sources, so you can focus on getting actionable insights without the headaches. I recorded a full 20 minute walkthrough which I've linked in the comments (as LinkedIn only allows 15 min video uploads). Great work Nathan Merzvinskis and team - really looking forward to seeing this product evolve (in a simple way of course)
Transcript
Hey, hey, uh, back with another video about a new tech tool that I've been using recently and it positions itself as a clay alternative or like clay without the learning curve. And a lot of people struggle to use clay because there's just lots of things to configure. So Freckle is a company who's produced a simpler version, and I'll walk through how it works in just a second. Stick around to the end and I'll show you exactly how the enrichments work as well. But the way that they've broken it down, broken it down, which I think is quite smart, is that you've got enrichment, you've got research, and you've got clean up. I'm sure the product will develop and get a little bit more complex as they develop it. But for now, that's the three main things that you can do. So when you sign into Freckle, you'll get the templates. And what they're again, trying to do is make it as simple as possible. So if a data cleanup, for example, you can clean up a company name. So if you've got Ink PLC LLC, it will just format it. And remove the, the, the thing at the end, clean up a person's name. So if there's emojis or if people have put in their acronyms or their qualifications, again, cleans it. If you've got a list of emails and you just want the website, it cleans it out to website, uh, combine first name and last name into full name, all pretty basic stuff. But you do this out-of-the-box. You just click on the, the data cleanup enrichment and it works for you. So you don't really have to play around with it too much. To to to get the data formatted as you want. So that's the pretty the basic side of it. Then we get into the enrichment so it can help you find LinkedIn URLs from full name, company name and job title. Then from a company headcount point of view, it just needs the domain and it will enrich the company data. And then find the headcount, Find a person's work e-mail from their full name and website, and it uses a number of data providers to go and find this data. I'll show you how that works in just a second. Find somebody's mobile number. Confirm if a person works at a company. That's very, very handy, especially when a lot of data is out of date. I'll give this one a go as well and then confirm if a person works at a company. And in the current role, so this is really good if you have a list of companies and prospects in your CRM and you're not sure if they still work there or not. So you put in the LinkedIn URL, you put in their company name, and then you put the job title that you have in your CRM. And it will tell you whether that is correct. The current company and role. If they're in the same company, but they've got a new role, it will also tell you that or it will tell you if it's incorrect and the role if the company is incorrect and as well as the role, then lastly, you've got. Research so just a couple of templates here this one is the company summary and then the other one is find the company's website that's from the company name and person name so real simple to use but pretty powerful, especially if you've tried clay and found it quite intimidating. So in the next part of this video I'll go through some of these and show you how they actually work OK, so I'm going to walk you through some of the enrichments that you can perform in freckle. I'm mostly going to use my data just. Because I know I, I don't know if it's accurate or not as well as I'll probably be revealing my e-mail address. So I don't mind that if that's publicly. So the first one we're going to do is look to find the persons LinkedIn URL. And all we need for this is the full name, the job title and the company name. So I'm going to click on templates, then I'm going to say find persons LinkedIn URL. Add and configure and you can see the prompt here. I'm going to give you a person's full name, their company name and job title. I want you to find the person's LinkedIn URL based on full name, company name. And job title, so I'm just connecting these columns to this prompt here. Only provide the me the URL for the LinkedIn link, do not include any other text. So it's doing a lot of the prompting work for you, which in Clay of course they have a similar feature, but it can get quite confusing so I'm just going to click save and run first row just because I have one in here. And it's going to search and it will eventually it will add in my LinkedIn URL. So this might be really useful if you've been at a networking event or you've attended a conference and you have a list of names of people that we've ever saw you downloaded from somewhere. You can Simply put it in here and you can find the the details, which is the result. And then create a column which here now you can see that I have the LinkedIn URL. So if I just open that in a new tab, we'll be able to see. That it is my profile. So that was the first one if we go back to Freckle.