Marketing Outcomes vs Features

Who leads the market in electric cars? I’ll bet you think Tesla, but that might change soon. Chinese EV maker BYD out-sold Tesla in battery-only cars last quarter. And they might be out-marketing them too. Driving an electric car is supposed to be more eco friendly. And BYD calls this outcome out. Compare that to Tesla’s product / features-only messaging on their website and you can see why BYD could be pulling ahead. → See how BYD stands out