See Live Example βοΈ
Topic
Messaging
Type
Example
Description
Who leads the market in electric cars? Iβll bet you think Tesla, but that might change soon. Chinese EV maker BYD out-sold Tesla in battery-only cars last quarter. And they might be out-marketing them too. Driving an electric car is supposed to be more eco friendly. And BYD calls this outcome out. Compare that to Teslaβs product / features-only messaging on their website and you can see why BYD could be pulling ahead. β See how BYD stands out
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