Marketing The Problem

Don’t forget to market the problem you solve. Here’s a great example from Paage.io. Their founder, Neil Gandhi, posted a video educating sales reps on how click tracking software kills their email deliverability. He then goes on to share 3 better alternatives for tracking email engagement. The first two are time consuming and complicated. It’s not until the end that he presents his product as the better alternative. → See how he does it