I'd never heard of "Q5" until Savannah Sanchez wrote about it. And now I can't stop thinking about it. If you're in paid social -- listen up. Q5 = the post-Christmas shopping phase (12/26-1/15). And it's an untapped goldmine for advertisers. Why? ⭐ Engagement is through the roof (CPMs are way lower) ⭐ People are in “treat yourself” mode. ⭐ And everyone’s setting New Year’s resolutions. This means your ads need to show up in a big way. And if you're serious about crushing Q5 You can't just wing it You need data-driven creative insights And that's where Motion (Creative Analytics) Creative Highlights tool comes in. 👀 Here’s what it does: (1) Gives you a billboard chart for your ads. (2) Weekly rankings for your top-performing creatives. (3)Tracks trends so you know: → What’s scaling. → What’s declining. → What’s newly launched. (4)AI analysis on you ads to show you: → What changes to make. → Why those changes matter. → The exact time stamps to tweak. It’s like having a creative strategist on-call, 24/7. Except this one works faster. DM my guy Evan Lee for a demo if you're interested and get Q5 ad reports like never before.
Transcript
Okay marketers, I've got to show you a tool that's going to completely change how you run your creative strategy meetings and watch till the end because I'm going to show you a feature that's going to blow your mind. This is called Creative Highlights by Motion, and it's like a weekly Billboard chart for all your recently launched ads each week. Basically you get rankings for your top performing at creatives by spend, engagement row, as you name it. All your most recent ad data is going to be organized into this beautiful visual layout. This report also tracks your trends so you can quickly assess which of your ads are scaling. Declining and newly launched. Here is the craziest part though. It doesn't just show you what's working and what's not, It's going to tell you on how to improve your ads. It's got an AI driven deep dive into the exact changes that your ads need to perform better. And it's not just generic tips. It tells you exactly which levers to bowl with timestamps and the reasoning behind the suggestion. It's like having your own creative strategy assistant who works 24/7 in analyzing your ads show up to your next marketing meeting with zero prep and looking like a freaking genius with motions creative highlights.
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