Description
This is a cool example of creating mental associations with your product and an idea. ASICS leans into its history as the go-to shoe for movement, connecting the brand with the idea of “movement as medicine.” Nike owns basketball. Adidas has soccer. Hoka dominates running. New Balance? Fashionable dads. What about ASICS? It’s the choice for anyone ready to start moving and get healthier.
See Live Example ↗️
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