See Live Example βοΈ
Topic
PositioningPenny DropContent
Type
Social Post
Description
This is a cool example of creating mental associations with your product and an idea. ASICS leans into its history as the go-to shoe for movement, connecting the brand with the idea of βmovement as medicine.β Nike owns basketball. Adidas has soccer. Hoka dominates running. New Balance? Fashionable dads. What about ASICS? Itβs the choice for anyone ready to start moving and get healthier.
Section Screenshot