Multi-Product Magic

Leading multi-product companies are masters at leveraging one product to generate buzz and interest in others. It's a smart strategy for efficiently boosting share of wallet at lower acquisition costs. Wealthsimple, the investment fintech trailblazer, just demonstrated a textbook example of this tactic with the debut of their new mortgage. Those who invest with Wealthsimple enjoy exclusive perks, like lower rates on their mortgage. Here's the kicker: the more you invest, the more you save on your mortgage. This launch got Jason and I both thinking maybe it’s time to switch. → Check out Wealthsimple’s mortgage launch here