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Topic
CampaignMessagingNarrative
Type
Video
Description
Hereās a creative way to handle a common objection. Peter Kortvel and the team at Scandit created this video campaign to help combat the myth that āsmartphones canāt handle tough work.ā Their platform gives any smart device the power to scan up to 3x faster than dedicated scanners. But this one objection still keeps popping up. So they created this campaign to show how smartphonesĀ canĀ be rugged. Hereās the video. My favourite part, however, was aĀ behind-the-scenes videoĀ Peter posted that showed him dropping his phone close to 40 times during the video shoot. Spoiler-alert: his phone came out untouched.