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Topic
CampaignMessagingNarrative
Type
Video
Description
Here’s a creative way to handle a common objection. Peter Kortvel and the team at Scandit created this video campaign to help combat the myth that “smartphones can’t handle tough work.” Their platform gives any smart device the power to scan up to 3x faster than dedicated scanners. But this one objection still keeps popping up. So they created this campaign to show how smartphones can be rugged. Here’s the video. My favourite part, however, was a behind-the-scenes video Peter posted that showed him dropping his phone close to 40 times during the video shoot. Spoiler-alert: his phone came out untouched.