I’m usually a fan of ungating interactive demos. But what if that email form gate is actually put to good use? In Ramp's homepage demo, they ask for email up front and turn a typical moment of frustration into a moment of delight during the signup process. Below is a sneak preview of my walkthrough of their website. If you wanna see more tips like this Subscribe to Buyer First Bites (newsletter in my bio) to get buyer-first tips every other Friday. p.s. Thanks to Camille Trent for first reviewing Ramp and inspiring this walkthrough.
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graphical user interface, website
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