Niching Way Down

Worried about niching down too much? Take inspiration from Shopiframe. They make it easy to build e-commerce sites in Framer and manage them in Shopify. This is niching down to the extreme! By going narrow, Shopiframe shows they’re solving a very specific problem for a very specific audience. It’s risky, betting on the growth of two platforms. But if the audience is there, it could be an effective early positioning strategy that they can broaden later.