Looking for a great example of an old game vs new game narrative? Check out The Browser Company and their new browser, Arc. The landing page below has a fantastic animation that walks through their strategic narrative. It reminds me a lot of the Hey.com narrative — "Email sucked for years. Not anymore — we fixed it." I really like this sentence that not only speaks to product limitations, but the customer’s pain: “What’s more, we blame ourselves for the browser’s shortcomings. When our browser has an overwhelming number of tabs, we call ourselves inefficient; when we get distracted online, we tell ourselves we need more discipline; when we can’t find a url, we think we’re disorganized. Why does the browser get a free pass?” Check it out
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