Passionfroot’s Quick Thinking on Launch Day

Here’s some quick and clever thinking on launch day. Last week, Passionfroot launched their new Discover feature on Product Hunt. Throughout the day, they did a great job of keeping the launch top-of-mind on social media. But half-way through, they were still sitting at #3. So they quickly spun up this post with a fun animation asking for help. (I have to suspect that they were ready for this type of situation on launch day, which is smart planning on their part.) I wish I could say it worked (they still ended up at #3), but I love their hustle and responsive approach on launch day.