Persona-Based Product Pages

Heatmaps often show that the “Product” link is the most-clicked navigation item on a website. Naturally, people want to see your product. But if you target multiple market segments, you’ll often want to create separate persona pages that focus on specific value props. The issue is that most people still click on the general product overview page. Well, check out this smart move from Ghost. Instead of having a “solutions” or “use cases” drop down in their nav, they’ve created persona-based product pages. They’re capitalizing on those “Product” clicks, but funnelling them into a more personalized product page. → Check out Ghost’s Product dropdown