See Live Example ↗️
Topic
PricingPositioning
Type
Social Post
Description
Your pricing can be a value signal. Here’s an example of where that can go wrong. The new PlayStation Portable just launched at a surprising price of $199. That’s about half the price of the Nintendo Switch, a seemingly close competitor. While some people rejoice, others (like Alex above) are skeptical about the quality.
Credit: As Chris Handy mentioned in his LinkedIn post: “Price is a value signal. Plan your pricing strategy accordingly.”