Pulling back the curtain

One thing I’ve committed to doing more with this launch, and with marketing the jetpack going forward, is building in public. After all, my audience is PMMs who can learn from watching me “launch out loud.” So, leading up to my launch I decided to share my actual launch plan on LinkedIn. Not only did the post do extremely well, but it drive over 100 new newsletter subscribers. It also allowed me to show off one of the templates that would be available in the Jetpack.