Putting the Price in Your Hero

Fletch made a bold move by putting everything a buyer needs to know (including pricing) right in the hero.No endless scrolling. No guesswork. Just clear answers to what matters.It’s the kind of clarity most agencies avoid. If your product is simple and easy to understand, this may be the route for you. Rob and Anthony are clear on the fact that this is an experiment for them, but if it works, it could change how we think about homepage heros.