Revolut - Give a free trial at the Demo Form

Revolut pulled off some next-level psychology with their demo form that I'm definitely stealing. Right before asking for my contact info, they give me a checkbox for a free trial. It's such a simple thing, but it completely changed how I felt about the form. Instead of "ugh, giving away my email again," it becomes "oh cool, I'm getting something in return." Something so small makes a difference because it: • Makes the form feel like a value exchange instead of an interrogation • Shows your sales team who's actually interested in trying the product Remember when we talked about Genetec's smooth "let's get you signed in" trick back in Edition #20? Same energy, different execution. Both companies figured out how to make data collection feel like a service instead of a shakedown.