VP of Marketing @ vFairs | Newsletter: Behind Product Lines | Talks about Product Manager & Product Marketer collaboration
AI is disrupting Product Marketing. But not in the way most think. Sure - it's hard for PMMs to compete with AI on raw compute power, e.g., analyzing mass customer feedback, consolidating competitive intel, or generating on-brand content. However, every rocket ship still needs navigation. Without it, it can go off on expensive tangents. Thus, left alone, AI will lack the nuance necessary for relatable positioning, enablement & messaging. The human input is a critical ingredient in getting these right, along with GTM plans and launches. So, how can PMMs adopt AI effectively? To unpack this topic at length, I partnered with the fantastic Yi Lin Pei - a top PMM Coach who is seeing this play out with real PMMs on the ground. In the attached deck, we will cover: - How to adopt AI based on your maturity - What inputs to prepare to improve outputs - AI tools to consider for specific PMM use cases - How to use AI across the entire PMM workflow As a next step, - share the deck with your PMM team - go through each PMM activity listed - conduct a huddle to discuss where AI can play a part (and make sure you follow Yi for stellar PMM content!) -- What use cases are you seeing in practice?
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