RX Bars Show Features Matter

Market features or outcomes... that is the question. Most of us think buyers don’t care about features, but sometimes, features make all the difference. Take RX Bars. They broke through the crowded health bar market simply by changing their packaging and clearly highlighting their product’s ingredients. No health bar fluff. As a big RX Bar fan, Aubrey can vouch for this. It was the packaging that first caught his eye and got him hooked.