Sage Builds a Masterful Keynote Narrative

A conference keynote done well can be a masterpiece of marketing that catches fire. If you are working with your executives on building out a keynote for a conference appearance, check out this masterful talk from Sage’s CTO. He does an amazing job telling a clear and compelling story about how Sage is changing the accounting software game with some clear links back to how they plan on differentiating themselves in a crowded and competitive market. Sage also does an amazing job bringing real customer stories into this video and the keynote in a smart way. Its a bit long, but we give it top marks.