See Why Trainual Is Worth It

Buying software is hard. And most vendors make it even harder by gating all of the information we need as buyers. That’s why I love this example from Trainual. Right on their homepage, they have a simple ROI calculator that helps you understand how much their product will save you. They also give you a link to a page that actually explains their calculation — something most vendors conveniently leave out. And once they’ve helped you prove your business case, their main CTA is an ungated interactive demo so you can get behind the wheel and experience their product. Now that’s buyer enablement.