Selling The Promise Land

It’s one thing to tell buyers your product will save them time. But what are they going to do with that time? This section on ListenUp’s homepage does an awesome job of explaining the problem, but then goes a step further to show buyers the promise land. Instead of wasting hours each day collecting and sorting feedback, customers can now focus on shipping more value to users. The visual they use is also super effective. On the left: a to-do list with soul-sucking tasks that nobody can finish in a day. On the right: A shorter list with more valuable work their customers actually want to focus on. → Check out this awesome problem vs solution section