Shopify's Boring Launch

Everyone's caving to the pressure of launching flashy AI features. Not Shopify. They went back to basics for their latest seasonal launch. “150+ product updates. Nothing new, everything improved." The updates may seem insignificant individually. But they're packaged in a way that makes Shopify appear focused on the customer, while everyone else is focused on chasing AI revenue. Not to mention, their microsite is an epic blast from the past.