Shopify’s Starter Plan Pricing Experiment

Rob Litterst recently shared this interesting pricing experiment he spotted at Shopify. They’ve been testing price points on their Starter plan — their lowest tier used by merchants that need a simple way to start selling without needing a full store. Rob made a great point that FREE would be an option worth exploring. Since 70% of Shopify’s revenue comes from transaction fees, having a free plan would allow them to capture market share while still monetizing. A/B testing price points can be tricky, especially when customers get talking. But for low-ticket products with lots of web traffic, it’s a great way to rapidly test different price points and see which converts best. → Read Rob’s full post