Showcase Real Customer Examples

If people use your product to generate some sort of output, you need to show REAL EXAMPLES of that output. Shopify shows you real examples of stores built on their platform. Webflow shows you real websites. Canva shows you real designs. We call these showcase pages. Here’s a great example from UserEvidence. Their “Customer Examples” page shows real examples of customer evidence collected and shared using their platform. Not only can I see proof that companies like mine use their product, I can actually see specific use cases where they’ve used it to create content. It’s easy to picture those proof points with my logo on them 🤩