Sketch's Unconventional Hero

Your homepage hero section is your most valuable real estate. The single most important spot to clearly communicate your positioning. Check out this example from Sketch. It deviates from the common layout you’d expect in a hero, but I think it pays off. Not only do they show their product in action (you can actually interact with elements on the page). But the main focus is on clearly written copy explaining what their product does, who it’s for, and how it’s differentiated. Native mac app, complete design platform, built by a sustainable indie company 💪