Smart Differentiation in a Crowded Space

I love how Lemon Squeezy is differentiating in the crowded payments space. They know their target market, small software businesses and entrepreneurs, struggle with the admin stuff, like tax 🤢. So a big part of their positioning is how they act as your Merchant of Record. This removes a huge burden for their customers so they can focus on growing their business, not administrative work. Check out their landing page that covers it