Social Proof, Verbatim

I love this testimonial section on Height.app’s website. First, the title feels more credible — “What our customers say, verbatim.” I know right away that these are genuine sound bites from customers. You then realize that it’s actually a series of one-liners strung together into one paragraph. I found myself reading one after the next, like each testimonial was pulling me into the next one. A very cool spin on an page section that often looks the same across every website.