See Live Example βοΈ
Topic
Campaign
Type
Advertisement
Description
This ad from Calm during election night, is genius. Right in the middle of a super stressful night for millions of Americans, Calm said nothing about their product. At least not directly. It was just 30 seconds of silence. βyep, just silence.β Itβs a sign they really understand their customers and the problem theyβre trying to solve. Calm offers a meditation app to help relieve stress, but on election night they delivered it with 30 seconds of silence. And it paid off big time.
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