Something has Hunter on the verge of snapping...

Klue’s at it again with another clever launch video. This time, promoting their new Gong integration. It’s clear this video is targeted directly at their primary user persona, not the economic buyer, and does an awesome job tapping into the emotional pain associated with manually tracking competitor mentions in sales calls. The final screen sums up the value well with: “know when competitors show up in deals. Without all the noise.”