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Topic
PositioningMessaging
Type
Social PostVideoAdvertisement
Description
Say what you will about using “all-in-one platform" as a differentiator. In a world where budget and tech consolidation matter to buyers, it can be a pretty compelling differentiator. But how do you tell that story? Here’s a great example from Click Funnels, an all-in-one platform for running an online business. I came across this instagram ad that I think highlights their differentiation effectively. I love how it builds a diagram comparing all the tech you’d need to run your business vs just using Click Funnels. For entrepreneurs creating their first online business, the mess on the left seems overwhelming, making Click Funnels seem like a breath of fresh air. Take a look