The Best Explainers Take You on a Journey

It’s one thing to show a customer how your platform ‘works.’ But the best product explainers take you through a journey. They help you understand a product by showing it in the context of a real example. Thats why I really like this new content asset from UserEvidence. It shows how their VP of Marketing, Mark Huber, launched his first survey using their platform. It takes you step by step through the process, so not only is it a helpful buyer enablement tool, but also a training resources for customers. Sales teams eat this stuff up.