The People’s Path to Basecamp

I love Basecamp for genius ideas like this. They compete against a lot of big players in the project management space, with big budgets and lots of impressive features. But they find time and time again that customers eventually make their way to Basecamp. This landing page is a creative form of social proof that shows the real journeys customers went through before finding Basecamp — complete with proof points and testimonials that explain why the other platforms were “underwhelming stops” along the way. For a buyer who has tried multiple different tools, I could see this giving them confidence that this time, it'll be different.